Dont you just love the cheetos bag??? YAY BRITNEY SPEARS!
Maybe you’ve seen my tweets – i’m flying all over the country witnessing the northern hemisphere’s foray into autumn and doing a ton of business. Wearing my business socks. It sounds fun, and it is, but it is all with purpose and I am thankful that at this point in my life purpose and pleasure have joined forces to become a career.
Just 1.5 days ago i was in DC … for the Future of Music Coalition Summit in Washington, DC. As usual, had the chance to pow wow with friends old and new in the music industry. Day one was focused mostly on copyright, and many of the Staff Counsels who i lobbied with Soma FM & BAGeL Radio in july were sitting on panels. It was fascinating to fall witness to the changes, or lack thereof, in their opinions since our visit. In addition i met the attorneys for Sound Exchange who had a good laugh with me and said “Oh so YOU’RE the reason that press release went out…”
i nodded. smiled. we exchanged cards.
At the summit, I sat on two panels, back to back. Social Networking & Blogging and Podcasting.
The Social Networking panel was standing room only, which was a surprise as it was up against the keynote of the morning (which was a bummer, although all the panels are available via webcast and podcast on the future of music website). I was thrilled to teach a packed room of labels about RSS, and the value of releasing themselves from risk aversion and trusting their fans. When asked what to do with “psycho fans” i had a simple answer. Hire them. It was a successful panel, and i enjoyed letting musicians and label folk alike know that iLike is NOT the only music app on facebook. I rattled off about 50 more and encouraged them all to utilize the longtail of social networks to compliment their embrace of the longtail in a digital retail marketplace. I’m considering putting together a 2 hour seminar on the matter. It was an incredibly successful panel. Perhaps the most successful panel i’ve been involved with….ever. And yes, i did teach them what RSS stands for. We are in a bubble on our interweb, and i feel the call of duty to bring my music industry cohorts into the fold. Education is the name of the game. some marketing companies will take the money before they teach you. I just can’t bring myself to do that at this time. If we want to affect the Future of Music, we will have to rethink our strategy of education of artists and managers (and labels) and stop treating them as if they are just clueless internet neanderthals who just don’t “get it.” we can still help them “get it” without expecting them to know it as well as we Geek Marketers know it….If i give away my tricks, well, then more artists make more money. And i’ve lived a good life. Passion, Purpose, Pleasure – what more could i ask for in a career. I hope to dodge working for the big 4 labels (soon big 3…) and remain with the independent culture of which i’ve been a part for 10 yrs, and the independent new media culture that i hold so dear.
Which is why it’s just really freaking cool to go straight from the Future of Music Summit in DC straight to Boulder, CO for the innovative “RockMe” thanks to me.dium. yes, i have been consulting with Me.dium about their interest in music since late June, and yes i’m excited about it. but don’t accuse me of spam. because Me.dium stepped up to the plate and took a risk, and connected me to one of the most willing risk takers i’ve yet to meet in terms of bands i’ve worked with: Rose Hill Drive’s Jake Sproul, who has been involved since Week 1, back in July. Jake is tirelessly promoting the event to his fans (new and old), using the Me.dium browser plugin daily, released World Premier Rose Hill Drive content on monday (video of the band opening for The Who in Pompeii), and is set to do an extremely innovative 4 camera stream of the Rose Hill Drive show on Saturday 9/22 at the Fox Theatre, which will broadcast on the RockMe website.
You can surf the web with Jake in Me.dium by clicking right here.
And thanks to Jake, i am, for the first time, a Technical Producer – I have been acting as the Technical Producer for the 4 camera stream (powered by ustream of course, thanks ustream!!!!) and am now armed with an entirely new arsenal of information that i can use to help, teach and greatly enhance the discoverability of independent bands around the world. The Future of Music is vast because it caters to those who are willing to take risks, who know that when a fan ingests content on the web, and has a chance to connect with a band they like (or just discovered) their entire experience changes from tangible to meaningful. While buy clicks may not always be the result, the exposure and chance to connect is more valuable than any click through rate quoted by an overpriced online ad agency.
Dear Jake, thanks for your hard work and leading the way for others. This is just the start. The interweb, the google, the maps…it’s all very new for the music industry and those of us who are hybrids of music business and technology nuance are longing for more musicians like you to embrace the concept of future and move beyond the past. xo, corey
If you’d like to be my friend in me.dium (i like friends) just click here.
when i get back to SF on sunday, i’m definately getting a massage, and Jake – you should get one too – as should all the participants including the entire Me.dium community team who is ordering chinese food as i type this, and popping nodoz as if i don’t notice (i see you guys…)
Other Risk Takers involved in RockMe include:
cheers to you all. a toast and adieu!
You saw the video. Now an important industry insider named Bob Lefsetz explains why Kanye has to beg people to buy his album, while Reznor earns fans through his sincere railing against the broken industry they are both tied to. “This is a gargantuan story on the Net. Made by those who care, not the mainstream media or paid street teamers.”
In the midst of all the controversy surrounding file-sharing, cracked HD-DVD encryption keys, restrictive digital rights management software (DRM), and the bullying tactics of the MPAA and RIAA, you have to wonder if there isn’t a better way to create, distribute, and consume content. Every time the RIAA and MPAA manage to shut down a file sharing service, 10 more seem to pop up in its place.
As more and more people get broadband internet service, file sharing will continue to escalate indefinitely. To make matters worse for these industries, those in charge stubbornly refuse to adapt to the winds of change, instead imposing ever increasing protections and restrictions on their content in a futile attempt to keep their customers honest. These measures often prevent consumers from enjoying the content they purchase the way that they want to, in some cases forcing them to purchase multiple copies of the same piece of content in order to view or listen to it on an array of different devices (See Sony’s PSP UMD discs).
Having grown up right along with the internet, my generation and I have a unique perspective on the matter. My brother, just four years older than me, seems to be the last of a dying breed, and adheres to the seemingly moral standpoint that one must purchase the content one consumes in order for the system to work. He has a formidable DVD and CD collection, whereas I can count the number of DVDs and CDs I own on two hands. I didn’t consider it stealing when I borrowed one of his CDs to listen to, even though I hadn’t technically paid for the right.
I like to consider myself a moral person. I understand the economics and value of creativity. People need to get paid to be creative. After all, a starving artist isn’t going to produce much if he or she starves to death. Heck, really good artists probably deserve to be wealthy. Isn’t that what capitalism is all about; the spoils go to the most talented, creative, intelligent, and hard working of us all? So what happens when people stop purchasing content altogether. How on earth will these artists get paid, let alone the media companies that represent them? The bad news is, they won’t. The good news is, however, that that doesn’t mean we’ll soon be overrun by starving artists.
There was a time when art was free, and you couldn’t copyright it. When you take a couple steps back and think hard about the concept of copyrighting, it seems a bit ridiculous. How on earth can you steal something that only exists in our minds? If you steal a cd, then yes, you’ve stolen something tangible. If you steal an mp3, you haven’t actually pilfered any amount of physical resources. You have perhaps destroyed the chance for the copyright owner to “allow” you to enjoy their content, but they haven’t actually lost anything – they’ve only not gained something.
At the current rate of copyright protection activities, it will soon be illegal to remember a song. Imagine lawsuits aimed at people who have a copyrighted tune stuck in their head: “I didn’t even like the stupid song!” the accused will plea. As ridiculous as it sounds, the RIAA and MPAA are inching closer to this brink of insanity. These desperate measures are the swan song of a dying business model. Hollywood and the record companies have been printing money for years, and now that the internet has hit it big the party is over and the execs are making a desperate grab at all extra Cheetos and beer. If you think about it, the media companies have gotten away with more highway robbery than almost industry out there. They make money off a product that doesn’t take any natural resources to create, they have their pick from millions of aspiring artists dying to give up their rights and freedoms for a bit of the action, and there’s no risk that the public will curb its lust for new and interesting media.
September 16th 2007 – Sydney – Trent Reznor to Fans: “Has anyone seen the price come down? Okay, well, you know what that means – STEAL IT. Steal away. Steal and steal and steal some more and give it to all your friends and keep on stealin’. Because one way or another these motherf****rs will get it through their head that they’re ripping people off and that that’s not right.” Watch the movie. Its rad
Britney Spears performance at the MTV VMAs has been removed from MTV repeats and online.
According to the MTV website, the station was “forced” to remove the troubled singer’s Sunday night performance at the 2007 VMAs from repeat broadcasts and it has “been pulled indefinitely from all MTV properties worldwide until further notice.”
A search for this stellar performance cracked googles top 10 searches. The interesting fact is that Viacom has pulled it from Youtube completely. Could it have something to do with Viacom’s Billion dinero law suit against google for copyright infringement?
I know that Britney really doesn’t have anything to do with Music, but I think its important to know how the Viacom/Youtube situation is probably going to continue to trickle down to other artist as the Google/Viacom tiff expands.
Music is rarely funny on purpose, but every year an endless supply of hilarious albums is unintentionally generated by clueless and/or pretentious musicians around the world. These artists don’t bring us joy through the pleasure of listening to their music, but by providing endless opportunities to ridicule them.
Beginning in 1984, when he started Def Jam Recordings, until his more recent occupation as a career-transforming, chart-topping, Grammy Award-winning producer, Rick Rubin has never gone to an office of any kind. That wasn’t a problem: Columbia didn’t want Rubin to punch a clock. It wanted him to save the company. And just maybe the record business. This is a step in the right direction for musicians of all genres and label affiliation (or lack thereof)